In a hyper-connected world full of consumption, how do we make the best choices when buying products? How do we determine the impact of our decisions based on our values? Now more than ever, we are faced with businesses cleaning up consumers and as a result, consumers are disconnected from where things come from or how they came to be. Terms like “natural” or “therapeutic” are thrown around with reckless abandon and we are given minimal information to make the best choices for our bodies and our planet.